Movember

MOUSTACHE + NOVEMBER = MOVEMBER

 

La anécdota oficial cuenta que fue en 1999 en un pub en Australia cuando un grupo de amigos decidieron dejarse crecer la barba y el bigote para hacer conciencia entre los varones de que hay que checar su salud; lo anterior en apoyo a uno de sus amigos que atravesaba por esta enfermedad. Tan en serio se tomaron la idea que en el año de 2003 en Australia se registró el uso de la palabra “Movember” y crearon la Movember Foundation y se pagarían diez dólares a quienes se dejaran crecer el bigote; esto para hacer más propaganda y que se niegue hablar del cáncer de próstata y testículos.

 

Esta campaña tiene tanto éxito que marcas internacionales se han unido y hasta hay productos para que te crezca la mejor barba”, “te peines mejor el bigote, jabones para el vello facialy hasta “tónicos para que lo tengas hidratado”. Sí, a los hombres también nos gusta consumir, aunque en México apenas está creciendo esta campaña en otros países del mundo del primero de noviembre al 30, se lo dejan crecer.

 

También vemos a mujeres en redes sociales posando con bigotes falsos en apoyo a este movimiento de la salud masculina.

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